Lee Laster.Fractional CMO who brings the strategyplan
and the AItools to run it.
A hands-on senior marketer for small and medium B2B companies, scope tailored to your needs. I set the strategy, run the execution, and build the AI that the business needs.
Quick Sanity
Free · No commitmentNinety minutes on one marketing problem, and a direct answer to it.
What we cover
- Direct answers to your specific marketing questions
- Sanity check on strategy, messaging, or campaigns
- Clear advice on immediate next steps
Pricing & Details
- Price: Free
- Commitment: None
- Duration: 90 minutes
Injecting creativity and technology into marketing.
AI, designed and built
From architecture to implementation - I deliver. I'm very hands-on. Sometimes I build myself, usually it's a vendor I manage.
Most people selling AI hand you a strategy document, or build whatever you asked for. I do it differently - think of me as the AI project manager in your firm.
Quick Sanity
One problem, ninety minutes, a direct answer. No commitment.
Opportunity Map
Where AI can go in and where it pays; how much it is worth to the business; how long it takes to build; ranked, with a budget on each item.
Architecture Blueprint
Data flow, tools, integrations, guardrails and acceptance criteria. Three vendors could quote the same job from it.
Build and run
I pick the builder and manage them, test against the criteria, own the handover.
Runs without me
Built, tested against the criteria, and handed over working.
Services
Whatever your needs may be, just without a marketing department
- Strategy to ExecutionPositioning, priorities and budget, turned into a plan with owners, dates and numbers attached, and the repetitive parts marked for a machine from the start.
- Interim Marketing ServicesCover at the top while you hire, or a senior hand behind the marketer you already have. Your next hire inherits working systems, not a backlog.
- Client Success ManagementKeeping the clients you already won: retention, expansion, and reporting that flags an account going quiet before anyone has time to notice.
- Brand and IdentityNaming, positioning and identity from scratch, or a rebrand after a merger or a change of direction. This part is judgement, and it stays that way.
- Online PresenceSite, search and social run as one funnel, with paid spend pointed at the audience that converts, and the site built to be read by the AI engines people now ask instead of searching.
- Automation & AIThe repetitive half of marketing wired up: capture, routing, qualification, follow up and the weekly report. Designed as a system, then built and handed over.
- Presentations and CollateralsInvestor and sales decks, plus the collateral your sales team actually opens. Faster to produce now, still written by someone who knows the business.
- Vendor ManagementOne person accountable for every agency, freelancer and tool, the AI implementers included, so chasing them is not your job.
Sectors I cater to
- SaaS Applications
- UAVs, Drone and Aviation
- Cloud
- Accounting and Financial Consultancy
- Startups
- Industrial & Retail
Delivered Services To:
About
I am Lee Laster (לי לסטר), a fractional CMO in Tel Aviv, Israel. 22 years in B2B, between marketing and business development, mostly in Israeli companies selling into global markets. I can take ownership of the whole path, from strategy through to the leads it produces. As a CMO I run the marketing, the team and the agencies, and you get on with running the business. As an AI lead I build the architecture for you and see the implementation through.
I arrived equipped with a BSc in computer science, where I specialised in neural networks, legal training, and an MBA specialising in global marketing. So I have always kept a technical edge: unmanned aerial vehicles, cloud infrastructure and computing, medical devices and more. I never stop at the deck. I advise, and I execute.
AI is not a trend. It is not a passing phase. And to my mind it is not there to replace the people in your organisation who make the day-to-day decisions. AI is the same work, just with far better tools. Anything that repeats itself can be automated with it: forms, data, reports, invoices. Work nobody really wants to do, and machines are genuinely good at. I will wire it up so you have the time to do more. A lot more.
Outside work I fly and build drones, throw pottery, and have a family that reminds me what actually matters.
How I work
We write the strategy together. You approve a work plan. I manage 3rd party vendors for you. Everything runs in accounts you own, and the work is measured against KPIs agreed up front.
Education
Post MBA global marketing, Wharton. MBA marketing, Reichman University. BA computer science, Tel Aviv Yaffo.
Base and languages
Tel Aviv, remote friendly. Native English and native Hebrew, basic French. European and Israeli citizenship.
Pricing
Transparent pricing tailored for small and medium B2B firms. From free quick consultations to full strategic leadership.
Quick Sanity
Quick 90-minute consultation for specific marketing issues where you just need a direct answer.
Free · No commitment
- 90 minutes 1-on-1 consultation
- Focused on specific marketing questions
- Direct answer & immediate next steps
- 100% free with no commitment
On-Demand Hourly
Hourly based marketing strategy and hands-on implementation whenever you need it.
800 ILS / hour
450 ILS/hr discounted tariff for 1st month
- 450 ILS/hr rate applies for first month
- Marketing strategy & implementation
- Plan, deck & campaign reviews
- No minimum required
Fractional CMO
Strategy, management, and complete oversight of all 3rd-party partners involved.
Weekly Budget · Contact for quote
- Full marketing strategy & management
- Management of all 3rd-party partners
- Calculated using flexible weekly budget
- Full funnel & channel ownership
Not sure which one you need?
Send three bullets: what you sell, what is stuck, and what success looks like. I will tell you where to start. Most people find the first step is smaller than they expected, and that the real problem sits one step earlier than they thought.
Help me outClear pricing. Flexible engagements. No hidden lock-ins.
Let's talk
Send the 3 bullets
Tell me what you sell and what is currently painful. I will reply with the fastest next move, and whether I am the right person for it.
1) What you sell. 2) What is stuck. 3) What success looks like.
Fastest route
Start a quick WhatsApp chat. If it is not a fit, I will tell you quickly.
Talk on WhatsAppPrivacy: I do not share your details. I also do not spam you. Life is too short.