Lee Laster.Fractional CMOAI Architect, who brings the planstrategy
and the toolsautomation to run it.
Marketing leadership and AI architecture for small and medium companies in financial services, startups and defence. I set the direction, run the execution, and build the systems the business needs.
Jumpstart Meeting
Free · No commitmentA real working meeting on a real problem of yours. Direct answers to the urgent questions, a recommendation on how to move forward, and the fastest way to see what I bring and how I work.
- Free
- No commitment
- 90 minutes
Injecting creativity and technology into business.
My method as a Fractional CMO.an AI Architect.
From strategy to the leads it produces - I deliver. I'm very hands-on. Sometimes I run it myself, usually it's a team and vendors I manage.
Most consultants hand you a strategy document, or an agency runs whatever you ask for. I do it differently - think of me as the marketing lead inside your firm.
Jumpstart Meeting
A real working meeting on a real problem of yours. The fastest way to see how I work.
Design
We sit down, talk about the business strategy, and turn it into a blueprint.
Validation
Short, fast experiments that prove or disprove what the design rests on. Not a research project.
Mechanization
The right tools so the process runs itself, migrating gradually off what you already have.
Scale
Only once it is mechanised. The campaign is proven, so the money behind it can be multiplied.
From architecture to implementation - I deliver. I'm very hands-on. Sometimes I build myself, usually it's a vendor I manage.
Most people selling AI hand you a strategy document, or build whatever you asked for. I do it differently - think of me as the AI project manager in your firm.
Jumpstart Meeting
A real working meeting on a real problem of yours. The fastest way to see how I work.
Opportunity Map
Where AI can go in and where it pays, ranked, with a budget and a build time on each.
Architecture
Data flow, tools, integrations, guardrails and acceptance criteria. Any vendor could quote it.
Build and run
I pick the builder and manage them, test against the criteria, own the handover.
Runs without me
Built, tested against the criteria, and handed over working.
Services
What I do as a Fractional CMO.an AI Architect.
- Strategy to ExecutionPositioning, priorities and budget, turned into a plan with owners, dates and numbers attached, and the repetitive parts marked for a machine from the start.
- Interim Marketing ServicesCover at the top while you hire, or a senior hand behind the marketer you already have. Your next hire inherits working systems, not a backlog.
- Brand and IdentityNaming, positioning and identity from scratch, or a rebrand after a merger or a change of direction. This part is judgement, and it stays that way.
- Online PresenceSite, search and social run as one funnel, with paid spend pointed at the audience that converts, and the site built to be read by the AI engines people now ask instead of searching.
- Automation & AIAI tools built into your marketing processes: streamlining the day to day and the recurring tasks, from lead capture and content creation through to the weekly report and the processing of the data behind it.
- Presentations and CollateralsInvestor and sales decks, plus the collateral your sales team actually opens. Faster to produce now, still written by someone who knows the business.
- AI Opportunity MapWhere AI can go in and where it pays, ranked, with a budget and a build time on each item.
- ArchitectureData flow, tools, integrations, guardrails and acceptance criteria. Any vendor could quote the same job from it.
- Build and IntegrationI pick the builder and manage them, test against the criteria, and own the handover.
- Company-wide AdoptionRollout across teams: who uses what, what changes in the day to day, and how you know it stuck.
- Migration from Legacy ToolsMoving processes off the old stack without losing the data, the audit trail or the people.
- Privacy and Data ControlWhat the models may see, where your data sits, and what never leaves the accounts you own.
Areas of expertise
Over the past two decades I have built deep experience and knowledge in the following areas.
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Financial services
Accounting and consulting firms, insurance agencies, lenders and fintech.
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Startups
Seed to Series B companies with a product, first customers and no marketing function yet.
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Defence
UAV, aviation and defence suppliers selling to primes, integrators and government.
Delivered Services To:
A bit about me
I am Lee Laster, a Fractional CMO and AI adoption Architect.
22 years in B2B, split between marketing and business development, mostly for Israeli companies also selling abroad. As your CMO I start with strategy, build the plan, and run your marketing team, if there is one, and the third party contractors, so you can run the company. As your AI lead I get the AI you need built, and used.
I am an Air Force veteran. I hold a BA in computer science, where I specialised in neural networks back when that was still half science fiction, and a legal education. I also have an MBA from Reichman University and a post-MBA diploma from the Wharton School. The industries have varied since: drones, cloud, medical devices and plenty besides.
AI is not a trend and it is not a phase. It is a game changer. Everyone is talking about it, and you already know it has to become part of your business or you get left behind. Closing that gap is what I am for, and it is not complicated once you know how.
Outside of work I build and fly model aircraft, throw pots, and have a family who remind me what actually matters.
Pricing
Transparent pricing tailored for small and medium B2B firms. From free quick consultations to full strategic leadership.
Jumpstart Meeting
A real working meeting on a real problem of yours. Direct answers to the urgent questions, a recommendation on how to move forward, and the fastest way to see what I bring and how I work.
Free · No commitment
- 90 minutes, one to one, on a live problem
- We jumpstart a task or a project together
- Direct answer & immediate next steps
- 100% free with no commitment
On-Demand Hourly
Hourly based marketing strategy and hands-on implementation whenever you need it.
$265 / hour
$150/hr discounted tariff for 1st month
- $150/hr rate applies for first month
- Marketing strategy & implementation
- Plan, deck & campaign reviews
- No minimum required
Fractional CMO
Strategy, management, and complete oversight of all 3rd-party partners involved.
Weekly Budget · Contact for quote
- Full marketing strategy & management
- Management of all 3rd-party partners
- Calculated using flexible weekly budget
- Full funnel & channel ownership
Not sure which one you need?
Send three bullets: what you sell, what is stuck, and what success looks like. I will tell you where to start. Most people find the first step is smaller than they expected, and that the real problem sits one step earlier than they thought.
Help me outClear pricing. Flexible engagements. No hidden lock-ins.
Send the 3 bullets
1) What you sell. 2) What is stuck. 3) What success looks like.
Prefer email? leelaster@gmail.com
Privacy: I do not share your details. I also do not spam you. Life is too short.